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Conservation Land Management (CLM) is a quarterly magazine that is widely regarded as essential reading for all who are involved in land management for nature conservation, across the British Isles. CLM includes long-form articles, events listings, publication reviews, new product information and updates, reports of conferences and letters.

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Academic & Professional Books  Reference  Collections Management  Museology

Museum Branding How to Create and Maintain Image, Loyalty, and Support

Handbook / Manual
By: Margot A Wallace
208 pages, illustrations
Publisher: AltaMira Press
Museum Branding
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  • Museum Branding ISBN: 9780759109933 Paperback Jul 2006 Usually dispatched within 6 days
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About this book Customer reviews Related titles

About this book

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In "Museum Branding", Wallace offers clear, practical advice on how to brand a museum department by department, step by step.

Customer Reviews

Handbook / Manual
By: Margot A Wallace
208 pages, illustrations
Publisher: AltaMira Press
Media reviews
The stuffy, hush-hush-do-not-touch environment of old-style museums is giving way to new thinking for reaching an institution s constituents. Through her interviews, secondary research, and field work, Margot Wallace clarifies the expanded experiences that make for a successfully marketed museum today. Museum Branding is a good reference for anyone concerned with branding.--Dr. Bill Shanahan
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