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Science on American Television: A History

296 pages, 23 b/w photos, 1 table

University of Chicago Press

Hardback | Dec 2012 | #199884 | ISBN-13: 9780226921990
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NHBS Price: £28.99 $38 / €33 approx

About this book

As television emerged as a major cultural and economic force, many imagined that the medium would enhance civic education for topics like science. And, indeed, television soon offered a breathtaking banquet of scientific images and ideas – both factual and fictional. Mr. Wizard performed experiments with milk bottles. Viewers watched live coverage of solar eclipses and atomic bomb blasts. Television cameras followed astronauts to the moon, Carl Sagan through the Cosmos, and Jane Goodall into the jungle.

But what promised to be a wonderful way of presenting science to huge audiences turned out to be a disappointment, argues historian Marcel Chotkowski LaFollette in Science on American Television. LaFollette narrates the history of science on television, from the 1940s to the turn of the twenty-first century, to demonstrate how disagreements between scientists and television executives inhibited the medium's potential to engage in meaningful science education. In addition to examining the content of shows, she also explores audience and advertiser responses, the role of news in engaging the public in science, and the making of scientific celebrities.

"What many scholars attempt to do, Marcel Chotkowski LaFollette accomplishes. Picking up where Science on the Air left off, Science on American Television explores the peculiar relationship between broadcast television and popular science education, and its history of false starts, wrong turns, and cultural touchstones."
- Matthew H. Hersch, University of Pennsylvania

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Marcel Chotkowski LaFollette is an independent historian based in Washington, DC. She is the author of several books, including Science on the Air and Making Science Our Own.

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