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By: John Pontin
230 pages, no illustrations
This book tells the incredible story of one community's attempt to change their world for the better.
Faced with the challenge of making the English village of Chew Magna a 'zero waste' society, the author developed a groundbreaking non-profit scheme that twinned it with a rural area of Tamil Nadu, a state in southern India. He helped set up a system of wind turbines for India that would not only reduce the community's reliance on fossil fuels but also provided a local source of sustainable income. The carbon credits produced through this scheme were then sold in Chew Magna to individuals and businesses to offset emissions they cannot yet reduce - all part of a larger local zero-waste effort.
The effects of this scheme have been dramatic and exhilarating - while Chew Magna gets closer to zero waste, the Tamil Nadu community's carbon emissions and poverty levels are diminishing accordingly.
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John Pontin OBE is the founder of the JT Group, a non-profit urban renewal social enterprise which has been engaged in socially enlightened property development for over 40 years.
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