+44 1803 865913
By: Robert Aunger
392 pages, no illustrations
From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves.
In this book, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems.
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