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The Functional Foods Revolution

By: Michael Heasman and Julian Mellentin

313 pages, Figs, tabs


Paperback | Dec 2001 | #109441 | ISBN: 1853836877
Availability: Usually dispatched within 6 days Details
NHBS Price: £36.99 $49/€42 approx
Hardback | Dec 2001 | #109442 | ISBN: 1853836885
Out of Print Details

About this book

Examines the arguments for and against so-called 'nutraceuticals' - new functional foods currently being developed by the global food industry.

Heasman and Mellentin's The Functional Foods Revolution" is truly a revolutionary look at the hottest topic in the food industry


The functional foods revolution and becoming a "healthful company"; functional foods explained; case study - Benecol; two models of nutrition - "healthy eating" versus "functional foods"; the health claims; risk, medicine and functional foods; the Japanese lead; food, diet and drugs in the US; Finland - silicon valley of food; the battle of the little bottles; the marketing lessons; becoming a "healthful company".

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Michael Heasman and Julian Mellentin are directors of the Centre for Food & Health Studies, a London-based think-tank that researches, analyses and forecasts developments in food and health around the world, and co-editors of the international business journal New Nutrition Business.

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