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The Functional Foods Revolution

By: Michael Heasman and Julian Mellentin
313 pages, Figs, tabs
Publisher: Earthscan
The Functional Foods Revolution
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  • The Functional Foods Revolution ISBN: 9781853836879 Paperback Dec 2001 Usually dispatched within 6 days
    £36.99
    #109441
  • The Functional Foods Revolution ISBN: 9781853836886 Hardback Dec 2001 Out of Print #109442
Selected version: £36.99
About this book Contents Customer reviews Biography Related titles

About this book

Examines the arguments for and against so-called 'nutraceuticals' - new functional foods currently being developed by the global food industry.

Contents

The functional foods revolution and becoming a "healthful company"; functional foods explained; case study - Benecol; two models of nutrition - "healthy eating" versus "functional foods"; the health claims; risk, medicine and functional foods; the Japanese lead; food, diet and drugs in the US; Finland - silicon valley of food; the battle of the little bottles; the marketing lessons; becoming a "healthful company".

Customer Reviews

Biography

Michael Heasman and Julian Mellentin are directors of the Centre for Food & Health Studies, a London-based think-tank that researches, analyses and forecasts developments in food and health around the world, and co-editors of the international business journal New Nutrition Business.
By: Michael Heasman and Julian Mellentin
313 pages, Figs, tabs
Publisher: Earthscan
Media reviews
Heasman and Mellentin's The Functional Foods Revolution" is truly a revolutionary look at the hottest topic in the food industry
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