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Tourism Behaviour: Travellers' Decisions and Actions

By: R March and AG Woodside
228 pages, no illustrations
Publisher: CABI Publishing
Tourism Behaviour: Travellers' Decisions and Actions
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  • Tourism Behaviour: Travellers' Decisions and Actions ISBN: 9780851990217 Hardback Nov 2005 Usually dispatched within 5 days
    £69.99
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About this book Customer reviews Related titles

About this book

Consumers' planned behaviour is often very different to what is actually consumed. Consumer plans can relate to four behaviours: planned and done (deliberate strategies); planned and not done (unrealized strategies); unplanned and done (emergent strategies); and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers touristspending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Customer Reviews

By: R March and AG Woodside
228 pages, no illustrations
Publisher: CABI Publishing
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