By: R March and AG Woodside
228 pages, no illustrations
Consumers' planned behaviour is often very different to what is actually consumed. Consumer plans can relate to four behaviours: planned and done (deliberate strategies); planned and not done (unrealized strategies); unplanned and done (emergent strategies); and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers touristspending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
There are currently no reviews for this product. Be the first to review this product!
Your orders support book donation projects
Search and browse over 110,000 wildlife and science products
Multi-currency. Secure worldwide shipping
Wildlife, science and conservation since 1985