Books  Environmental Studies  Ecotourism 

Tourism Behaviour: Travellers' Decisions and Actions

By: R March and AG Woodside

228 pages, no illustrations

CABI Publishing

Hardback | Nov 2005 | #153090 | ISBN: 0851990215
Availability: Usually dispatched within 5 days Details
NHBS Price: £69.99 $92/€80 approx

About this book

Consumers' planned behaviour is often very different to what is actually consumed. Consumer plans can relate to four behaviours: planned and done (deliberate strategies); planned and not done (unrealized strategies); unplanned and done (emergent strategies); and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers touristspending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

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