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Wildlife watching is fast becoming a multi-million dollar industry with the potential to fight poverty by pumping vital income into local communities and conservation initiatives. The report commissioned by the Convention on Migratory Species of Wild Animals (UNEP/CMS) and produced in collaboration with the tourism group TUI, focuses on 12 case studies to highlight the growing economic importance of wildlife watching while flagging some of the pitfalls that may arise through poor or insensitive management. It includes concrete recommendations on how best to promote environmentally, economically and socially sound wildlife watching, including advice to visitors, drivers and divers.