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Lord offers new insights into the dynamics driving globalisation, and explains why the major players can never recognise when to stop, or know how to. He does however explain how we might yet extricate ourselves and shows how the Citizens' Income - a guaranteed minimum income for all, which embodies the principle of sharing necessities unconditionally while competing or working for everything else - is based on a strategy which will allow a sustainable world view to develop. Lord links this strategy to localisation and suggests that together they can challenge globalisation and neo-liberalism.