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Edited By: Ken Green, Peter Groenewegen and Peter S Hofman
While it is generally true that the actions firms take to make them more environmentally friendly are driven by the pressure of government regulation, there are some companies that have been driven by "vision" or expectations to stay ahead of regulatory pressure. This book describes how some organizations are going, or have tried to go, beyond current requirements to arrive at more solid environmental achievements. The cases described will thus provide other firms, organizations and policy makers with ideas for innovative environmental responses that lie outside the slowly rising trend of improvements the we currently observe - firms and ideas that are "ahead of the curve". The editors and many of the contributors are members of the Greening of Industry network.
Preface. 1. Ahead of the Curve: Introduction; K. Green, et al. 2. The Role of Visioning in Environmental Management and Organisation Change; The Case of Abitibi-Price; N. Roome. 3. Introducing Environmental Management in a Printing Company: Transformation Patterns in the Dutch Industry; T. de Bruijn. 4. Waste Costing for a Korean Steel Producer; B.-W. Lee. 5. Sustainable Banking at the Rabobank; G.J.I. Schrama. 6. The Emergence of Conservation Banking in Southern California; A.T. Lawrence. 7. Greenpeace's `Greenfreeze Campaign'; Hurdling Competitive Forces in the Diffusion of Environmental Technology Innovation; E.R. Stafford, C.L. Hartman. 8. Mobility CarSharing: Successful Marketing of Eco-efficient Services; F.-M. Belz. 9. Networking toward Sustainability -- Value Added?; Findings from Tourism Networks; M. Halme, Z. Fadeeva. 10. Environmental Innovation in Refining and Chemicals; G. Spinardi, R. Williams. 11. The Uptake of Cleaner Production in Sub-Saharan Africa; M. Muchie. 12. AVOCET: Not for the Want of Trying...; L. Dale, et al. 13. On Becoming an `Energy Efficient Company'; The Adoption of an Advanced Energy System in an Italian Plastics Manufacturer; D. Nicolini, S. Gherardi.
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Shane Crotty is a molecular biologist in the Emory University School of Medicine, where he studies viruses and works to develop new vaccines.
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