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Every year 17 billion carrier bags are given away free in the UK - that means an average of 300 carrier bags for every man, woman and child in Britain. Plastics do not biodegrade. Scientists now estimate that plastic lasts for at least 1000 years. Every carrier bag that has ever been produced is still on the planet, in landfill, hedgerows, or floating in the sea. Plastic bag litter is lethal, killing over 100,000 seabirds, dolphins, seals, whales and turtles every year. In May 2007, Modbury in South Devon became Britain's first plastic bag free town. This book takes the Modbury story and uses it as a call to action, entreating every village, town and city in the country to follow Modbury's example and Ban The Plastic Bag.