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Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon, radical transparency, the availability of complete information about all aspects of a product's history, is about to transform the power of consumers and the fate of business.
This book helps to show why a T-shirt that claims it is 100% organic cotton may be in fact no such thing, why it's good to buy tulips from Kenya and wine from France and that even the type of shampoo that is used could affect the future of the planet.