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In 1971, the Club of Rome published Limits to Growth, arguing that the world was going to run out of essential resources. The book was a phenomenon, and the reaction to its premise was immediate and worldwide. Now, 25 years later, Factor Four seeks to provide the solution. It argues that this lies in using resources more efficiently - in feasible ways, which can already be achieved, even at negative cost|. These advances are not speculative, dependant on yet-to-be-made technological progress. They are available now, and the book contains a wealth of examples and ideas - in transport, construction, energy, materials, markets, taxes and more - to show how much more can be generated from much less.