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About this book
About this book
Sharing successful examples of sustainable products from around the world, this book supplies in-depth analysis of key factors that affect the adoption of sustainable products. It examines five cases of green products from a business perspective and considers both technological and public-policy concerns.
The text examines success stories in green production including: The transition from oil dependency to sustainability in Denmark, the revival of battery-powered electric vehicles in Japan, and sustainable tourism in the Galapagos Islands.
Mapping the Universe of Green Products
The Transition from Oil Dependency to Sustainability in Denmark
The Revival of Battery-Powered Electric Vehicles in Japan
The Path towards Greener Solutions to Urban Mass Transit
The Promise of Sugarcane Ethanol as a Cleaner Combustion-Engine Fuel
The Challenge of Sustainable Tourism in the Galapagos Islands
Conclusion: Innovation & Adoption Appendices: The Green Products Universe
Essential Readings on Green Products
Mauro F. Guillen is a Dr. Felix Zandaman Endowed Professor of International Management, Professor of Management, and Professor of Sociology at the University of Pennsylvania. His research includes organizational theory, economic sociology, international management, international banking strategies, and emerging economies. Joao Neiva de Figueiredo is Assistant Professor in the Department of Management at the Erivan haub School of Business, Saint Joseph's University.
224 pages, 45 illus, 24 tabs
... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products and operations, but also about the sustainability and future of their business models. --Michael A. Cusumano, author of Staying Power (2010) and SMR Distinguished Professor, MIT Sloan School of Management and Engineering Systems Division This is an inspiring book because it provides concise syntheses of the state of the art in important green products. The source of the case studies, MBA students' research, suggests a heartwarming shift in the attention to this topic by future leaders. It should be on the shelf of every manager and educator, as resource and inspiration. --Andrew A. King, Professor, Tuck School of Business, and Co-Founder, Alliance for Research on Corporate Sustainability This book is an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness. The analysis sector by sector makes it an essential reference for any approach to a topic that will surely dominate the business and academic agendas in the coming years. --Emilio Ontiveros, Chairman of AFI and Board Member of Iberdrola Renovables