Comprehensive yet accessible, this key book provides an up-to-date overview of the fast growing and increasingly important area of `public communication of science and technology, in terms of both research and practical activities. As well as introducing the main issues, arenas and professional perspectives involved, it also presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research.
The book's practical handbook format provides ensures its will be a student-friendly resource, but it's breadth of scope and impressive contributors mean it will also appeal to practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology, history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to the theme.
This work provides a useful introduction to the study of research trends in the public communication of science and technology. It is particularly strong in showing the changes in this field, ranging from the ideas of popularization and a general understanding of science to an active, engaging dialogue between scientists and the broader society. With editors and contributors from various parts of the world, the book is particularly sensitive to international issues... Highly recommended. -- Choice, March 2009
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