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North argues that mankind is perfectly capable of nurturing and valuing all human life whilst taking care of the natural world. Via a series of case studies, some issues based - global population, energy, global warming, pollution, the protection of biodiversity, and green consumerism, the others specific - Camelford, the Braer disaster, the American rangelands, rainforest deforestation, he argues that enlightened progress is still possible and that we should embrace technological progress.
`..anyone who is prepared to accept North's credentials should finish this book clearer - and probably more optimistic - about the future.' - Financial Times
`...highly stimulating, excellently written and essential reading for any environrmentalist who can't help being gloomy about the state of the Earth today - Jonathon Porritt