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Academic & Professional Books  Reference  Collections Management  Management & Marketing

PR and Marketing Handbook for Museums, Galleries and Heritage Attractions

Handbook / Manual
By: Sue Runyard and Yiva French
290 pages, B/w photos
Publisher: AltaMira Press
PR and Marketing Handbook for Museums, Galleries and Heritage Attractions
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  • PR and Marketing Handbook for Museums, Galleries and Heritage Attractions ISBN: 9780742504073 Paperback Mar 2000 Usually dispatched within 6 days
    £34.95
    #99190
Selected version: £34.95
About this book Customer reviews Related titles

About this book

This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

Customer Reviews

Handbook / Manual
By: Sue Runyard and Yiva French
290 pages, B/w photos
Publisher: AltaMira Press
Media reviews
The authors of this guide, who both have extensive experience in international heritage-based public relations, have written an impressive and accessible handbook to their profession. They combine statistical research, case studies, and their own experiences to produce the field's most credible text....[They] intend Marketing & Public Relations Handbook to be used as a blueprint from which any museum can build its marketing and/or public relations department(s) from scratch. However, the book's thematic organization lends itself to be used as a quick reference guide as well....It should rest--dog-eared from careful reading--on the shelf of every museum director's office....--Kevin E. Manzel "The Historian "
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