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British Wildlife is the leading natural history magazine in the UK, providing essential reading for both enthusiast and professional naturalists and wildlife conservationists. Published eight times a year, British Wildlife bridges the gap between popular writing and scientific literature through a combination of long-form articles, regular columns and reports, book reviews and letters.

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Academic & Professional Books  Environmental & Social Studies  Economics, Politics & Policy  Economics, Business & Industry  Environmental Economics

What Really Counts The Case for a Sustainable and Equitable Economy

Coming Soon
By: Ronald Colman(Author)
What Really Counts
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  • What Really Counts ISBN: 9780231190985 Hardback 2021 Available for pre-order : Due Mar 2021
Price: £23.99
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About this book

Politicians and economists fixate on "growing the economy" – measured by a country's gross domestic product. But this yardstick counts harmful activities such as greenhouse gas emissions, plastic waste, and cigarette sales as gains, and it ignores environmental protection, voluntary community work, and other benefits. What we measure is a choice, and what is and isn't counted determines what sorts of policies are enacted. How can we shift the focus to well-being and quality of life?

What Really Counts is an essential, firsthand story of the promise and challenges of accounting for social, economic, and environmental benefits. Ronald Colman recounts two decades of working with three governments to adopt measures capable of quantifying factors that GDP overlooks. Chronicling his path from Nova Scotia to New Zealand to Bhutan, Colman details the challenge of devising meaningful metrics, the effort to see alternatives realized, and the obstacles that stand in the way of implementing new systems. Reflecting on successes and failures, he considers how to shift policy priorities from a narrow economic growth agenda toward a future built on sustainability and equity.

Colman has taken the critique of GDP outside the academy and attempted to realize an alternative. The lessons he offers in What Really Counts are vital for anyone interested in how we can measure what matters – and how better measures can help build a better world.

Customer Reviews


Ronald Colman is the founder and former executive director of GPI Atlantic, a nonprofit research group that built an index of well-being and sustainable development in Nova Scotia. He has worked with New Zealand government bodies and communities on measures of well-being and spent ten years in Bhutan assisting the government’s development of holistic progress measures, a new global economic paradigm, and other initiatives.

Coming Soon
By: Ronald Colman(Author)
Media reviews

"Unique, important, compelling, and timely, What Really Counts gets below the surface of what keeps our misguided reliance on GDP in place. Colman uncovers the political forces and vested interests involved with GDP measures and how they work together to stifle meaningful change toward a sustainable well-being economy and planet."
– Robert Costanza, Australian National University

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